Unit I: Introduction Chapter 1 Introduction to Marketing Management Chapter 2 Marketing Mix Unit II: Understanding Marketing Environment Chapter 3 Marketing Environment Chapter 4 Consumer Behaviour Unit III: Market Segmentation and Positioning Chapter 5 Market Segmentation Chapter 6 Positioning Unit IV: Product Chapter 7 Product Chapter 8 Product and Product Development Unit V: Price Chapter 9 Price Unit VI: Distribution Chapter 10 Distribution Chapter 11 Logistics and Transportation Unit VII: Promotion Chapter 12 Promotion and Integrated Marketing Communication Chapter 13 Advertising and Public Relations Chapter 14 Personal Selling and Sales Promotion SUMMARY UNIT I: INTRODUCTION Chapter 1 Introduction to Marketing Management Chapter 2 Marketing Mix UNIT II: UNDERSTANDING MARKETING ENVIRONMENT Chapter 3 Marketing Environment Chapter 4 Consumer Behaviour UNIT III: MARKET SEGMENTATION AND POSITIONING Chapter 5 Market Segmentation Chapter 6 Positioning UNIT IV: PRODUCT Chapter 7 Product Chapter 8 Product and Product Development UNIT V: PRICE Chapter 9 Price UNIT VI: PLACE Chapter 10 Distribution Chapter 11 Logistics and Transportation UNIT VII: PROMOTION Chapter 12 Promotion and Integrated Marketing Communication Chapter 13 Advertising and Public Relations Chapter 14 Personal Selling and Sales Promotion Unit-wise previous years' papers (Important Questions) UNIT I UNIT II UNIT III UNIT IV UNIT V UNIT VI UNIT VII Solved Paper Marketing Management – 2017 (NCWEB) Marketing Management – 2017 (Correspondence) Third Semester (BBA) (December 2016) Practice papers Practice Paper I (NCWEB) Practice Paper II (SOL) |